Catch-Ching

Jan ‘24

Catch-Ching is an e-learning app designed to make personal finance simple and engaging for beginners, combining interactive lessons with personalized learning paths.

Client

University project

Role

UX/UI designer

Problem

The main problem Catch-Ching aims to tackle is the lack of financial education among beginners. Users often find personal finance content overwhelming, abstract, or poorly structured, while existing tools fail to provide clear guidance or engaging experiences. The challenge was to create an intuitive, visually appealing app that teaches financial concepts step by step, motivating users and helping them gain confidence in managing their finances.

Process

Empathize

We explored the needs, pain points, and motivations of beginner students in personal finance through documentary research, surveys, and user interviews, gaining deep insights into the challenges of financial education.

Define

We summarized the research findings to define the main problem and establish clear learning objectives, identifying opportunities to make financial education engaging and accessible.

Ideate

We generated concepts for learning flows, gamified interactions, and interface layouts, focusing on clear navigation, bite-sized lessons, and motivating user experiences.

Prototype

We started with low-fidelity paper prototypes to quickly visualize ideas and flows. These were progressively refined into interactive digital prototypes.

Test & Iterate

Through multiple rounds of user testing, we iterated on the prototypes, refining UI, interactions, and content presentation until reaching a polished high-fidelity prototype that maximized usability and engagement.

Implement

The final designs were delivered as high-fidelity screens and a complete design system, ready for development, ensuring a consistent, engaging experience across all app features.

Solution

These mockups showcase Catch-Ching’s interface, designed to make financial learning clear, engaging, and interactive. Each screen was carefully crafted to guide beginner users through bite-sized lessons, gamified interactions, and progress tracking, reflecting the app’s modular visual system and cohesive learning experience.

Reflections

Turning Research Into Clear Decisions

I learned how to interpret surveys, interviews, and desk research in a structured way, transforming raw insights into concrete design choices for flows and features.

Building Confidence With Early Prototyping

Starting from paper sketches helped me understand the value of quick, low-fidelity experimentation before committing to detailed UI work.

Structuring Consistent Learning Experiences

Designing multiple lesson types taught me how essential it is to establish clear rules for components, patterns, and layouts to keep the app coherent.

Translating Complex Topics Into Simple UI

Working with financial concepts pushed me to find visual solutions that simplify abstract information without losing clarity or accuracy.

Collaborating in a Cross-Functional Team

As a team project, I learned how to align design decisions, share responsibilities, and integrate feedback efficiently, improving both the process and the final product.

Citybeat

Darwinlab

Contact

I welcome the opportunity to connect with you and discuss how my background aligns with your needs.  Please feel free to contact me through the contact you can get by pressing below:

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©danielelepore

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