UX-UI
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FRONTEND DEVELOPMENT
Darwinlab
Darwinlab
I carried out the redesign of Darwinlab e-commerce starting with the design in Figma, where I defined a complete new design system (colors, typography, components and layout) to ensure visual consistency and scalability.
Next, I redefined the visual hierarchy and optimized the navigation, with a focus on communicative clarity and ease of use.
Finally, I oversaw the development of the site in WordPress with the help of custom code (HTML, CSS, and JavaScript) to faithfully translate the design into a performant, responsive, and user-friendly platform.
The result is a more intuitive, consistent and functional e-commerce, in line with brand identity and user expectations
I carried out the redesign of Darwinlab e-commerce starting with the design in Figma, where I defined a complete new design system (colors, typography, components and layout) to ensure visual consistency and scalability.
Next, I redefined the visual hierarchy and optimized the navigation, with a focus on communicative clarity and ease of use.
Finally, I oversaw the development of the site in WordPress with the help of custom code (HTML, CSS, and JavaScript) to faithfully translate the design into a performant, responsive, and user-friendly platform.
The result is a more intuitive, consistent and functional e-commerce, in line with brand identity and user expectations
I carried out the redesign of Darwinlab e-commerce starting with the design in Figma, where I defined a complete new design system (colors, typography, components and layout) to ensure visual consistency and scalability.
Next, I redefined the visual hierarchy and optimized the navigation, with a focus on communicative clarity and ease of use.
Finally, I oversaw the development of the site in WordPress with the help of custom code (HTML, CSS, and JavaScript) to faithfully translate the design into a performant, responsive, and user-friendly platform.
The result is a more intuitive, consistent and functional e-commerce, in line with brand identity and user expectations
Client
Darwinlab S.R.L.
Year
2025
Goal
Carry out e-commerce redesign to improve usability, visual consistency and performance
Carry out e-commerce redesign to improve usability, visual consistency and performance
Carry out e-commerce redesign to improve usability, visual consistency and performance
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Contact
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
©danielelepore