GRAPHIC DESIGN
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UX-UI
Context
Academic project
Role
Graphic & UX/UI Designer
Problem
The impact of fast fashion is often difficult to understand due to fragmented information and inconsistent communication across different sources.
The challenge was to create a cohesive communication system capable of transforming complex social and environmental issues into clear, accessible, and engaging experiences across both physical and digital platforms.
Process
Researched the social and environmental consequences of fast fashion, including pollution, unsustainable production models, and labor issues.
Analyzed existing campaigns and communication approaches to identify opportunities for a clearer and more impactful visual language.
Defined the structure and hierarchy of a multi-platform ecosystem composed of a magazine, newspaper, book series, and mobile application.
Established the core principles of the project: accessibility, awareness, and consistency across every touchpoint.
Developed the complete visual identity system, including logo, typography, color palette, graphic elements, and layout principles.
Applied the system across editorial products and digital interfaces, ensuring consistency between print and app experiences.
Designed the magazine layout, newspaper, book series, and mobile app interface, creating a unified visual language across different formats.
Delivered the complete visual system, editorial designs, and high-fidelity mobile interface.
Produced physical samples of the printed materials and prepared the final presentation explaining the concept, design decisions, and relationship between all touchpoints.
Solution
These mockups showcase FuckFastFashion’s complete visual ecosystem, combining editorial design and digital experience to communicate a complex topic through a cohesive and accessible system.
The project connects print and digital touchpoints through a consistent visual language, using typography, hierarchy, and structure to transform information into an engaging awareness experience.
Reflections
This project strengthened my ability to create consistent experiences across different formats, from editorial products to digital interfaces, while maintaining a unified visual identity.
I learned how visual hierarchy, typography, and information structure can transform complex subjects into clearer and more approachable experiences.
Designing multiple interconnected products helped me understand the importance of creating scalable visual rules that work beyond a single interface or format.
The project reinforced how my graphic design background influences my UX/UI approach, allowing me to combine strong visual communication with structured digital experiences.
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Contact
Interested in working together or discussing a project? Feel free to get in touch - I’d be happy to connect.
©danielelepore