UX-UI
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FRONTEND DEVELOPMENT
Palextra
Palextra
The project started with a complete redesign of the interface in Figma, where I defined a new visual style and an essential design system to ensure graphic consistency and communicative clarity.
I worked on content reorganization and visual hierarchy to make the site more intuitive, with special attention to the information needs of the different targets (current customers and potential subscribers).
Next, I implemented the site in WordPress by integrating custom code (HTML, CSS and JavaScript) to achieve a result as faithful to the design as possible.
The new site is responsive, accessible, and conversion-oriented, with a more dynamic and professional interface capable of reflecting the current brand identity
The project started with a complete redesign of the interface in Figma, where I defined a new visual style and an essential design system to ensure graphic consistency and communicative clarity.
I worked on content reorganization and visual hierarchy to make the site more intuitive, with special attention to the information needs of the different targets (current customers and potential subscribers).
Next, I implemented the site in WordPress by integrating custom code (HTML, CSS and JavaScript) to achieve a result as faithful to the design as possible.
The new site is responsive, accessible, and conversion-oriented, with a more dynamic and professional interface capable of reflecting the current brand identity
The project started with a complete redesign of the interface in Figma, where I defined a new visual style and an essential design system to ensure graphic consistency and communicative clarity.
I worked on content reorganization and visual hierarchy to make the site more intuitive, with special attention to the information needs of the different targets (current customers and potential subscribers).
Next, I implemented the site in WordPress by integrating custom code (HTML, CSS and JavaScript) to achieve a result as faithful to the design as possible.
The new site is responsive, accessible, and conversion-oriented, with a more dynamic and professional interface capable of reflecting the current brand identity
Client
PalextraFano
Year
2025
Goal
Carry out website redesign to improve visual impact, navigation and communication effectiveness
Carry out website redesign to improve visual impact, navigation and communication effectiveness
Carry out website redesign to improve visual impact, navigation and communication effectiveness
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Contact
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
I welcome the opportunity to connect with you and discuss how my background aligns with your needs. Please feel free to contact me through the contact you can get by pressing below:
©danielelepore